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Sustainable Tourism Strategy

Strategic planning that embeds social, environmental, and economic accountability into destination targets.

Scope

This service covers strategic planning toward sustainability and regenerative tourism goals: setting targets for social, environmental, and economic outcomes, and building the plan that moves a destination toward them.

This is a strategy discipline. Sustainability goals get built into the destination's targets, market priorities, and product development sequencing, the same way any other strategic priority does. Accountability structures and board oversight are covered separately under DMO Formation and Governance.

Who It's For

Governments setting sustainability or regenerative tourism targets as part of a national strategy
Destinations under pressure to demonstrate environmental or social outcomes alongside economic ones
DMOs whose current strategy has no defined sustainability targets or tracking
Multilateral and development institutions funding programs with sustainability conditions attached

Process

01
Assessment

Current environmental and social baseline, community and stakeholder priorities, and existing sustainability commitments or reporting, if any.

02
Target Setting

Defining specific, measurable sustainability and regenerative goals as part of the same target-setting process used for the destination's economic targets.

03
Strategy Integration

Embedding those targets into source market prioritization, product development sequencing, and infrastructure planning.

04
Measurement Design

The reporting structure for tracking progress against sustainability targets with the same rigor applied to economic ones.

05
Activation Support

Phased rollout guidance and handover to the team responsible for execution.

What You Receive

FAQ

Is this the same as governance or accountability structures for sustainability?
No. This service sets and integrates the targets. Board accountability, oversight structure, and the legal frameworks for enforcing them are covered under DMO Formation and Governance, a separate service.
Does this require a dedicated sustainability team or department?
No. Sustainability targets are built into the same strategic plan and reporting structure already used for economic targets, run by the same team.
How are regenerative tourism goals different from general sustainability commitments?
Regenerative goals go beyond minimizing harm to actively improving the environmental and social conditions a destination depends on. The target-setting process is the same for both, the ambition level differs.

Led by Woodrow Oldford, Managing Principal of Oldford Global Consulting. Full background →

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Oldford Global works with governments, ministries, and DMOs on the sustainability and regenerative tourism targets built into a destination's core strategy.

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